the role of the public information officer femathe role of the public information officer fema

When an emergency happens, ICS is implemented. Mayor Holden: Sometimes you have to get your story out very quickly. Describe traditional media available for communication. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. The role of the PIO is the same regardless of the type or size of the event. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. News releases are one of the most commonly used tools for PIOs. The Governor is continuing to monitor the situation. FEMA IS-29: Public Information Officer Awareness Answers. When preparing written products, it is important that your message is understood. For more information on AP style, go tohttp://www.apstylebook.com. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. 3. Each time this test is loaded, you will receive a unique set of questions and answers. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Quantify results when evaluating public information efforts. You cant manage who shows up but you can and should manage contact with the site. Are there warnings or other critical messages to be communicated to the public? But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Were people prepared for previous incidents? But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. School, 43 Margaret St. . Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. B. an important part of the PIOs job. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. 1. Your media list should be current, complete, and tailored to your organization. Keep the subject and verb close together. %%EOF At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Please review the IS FAQ's for more information. The 8-Step Communication Model includes:A. Assess the current situation B. Do not be afraid to put bad news first if that is the message. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Narrator: Red Stick Ready targets every segment of the community. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Public information can help people make the right decision at the right time. . +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu They focus on specific issues or programs to move the public to take action. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Resource Typing Definition for Response . Take a zombie apocalypse for example. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. The widespread use of social media means you and your organization need to include social media in your communication strategy. Expert Help. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Next you need to identifyhowyou will communicate. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Tammy Kikuchi: Having the Joint Information Center for this event was critical. C. Monitors costs related to the incident, and provides . The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Recall preparation techniques that contribute to a successful media interview. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Hundreds are so ill that they end up being admitted to the hospital. For highly technical information, it might be best to prepare a credible subject-matter expert to present. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. What events nationally and globally are in the news? Tammy Kikuchi: The response was overwhelming. This fundamental principle is the basis for public information in emergency management in this country. %PDF-1.6 % Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. A micro-blog is a type of blog where the message is shorter. Once you have identified your goal, write it down! Avoid acronyms. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). It was absolutely the very best thing we could have done. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. The AP Stylebook is used by most of the news media. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Many different social media monitoring tools are available. Generally, there is no review before modifications are accepted. 1928 0 obj <> endobj The PIOs primary responsibility to organizational leadership as an advisor is to: A. (What will motivate them?). To read this blog, go to:http://emergency.cdc.gov/. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Identify how messages should be conveyed. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Describe how to manage the news media at the scene of an incident. Time is a crucial element in any public awareness campaign. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Test the message on a safe audience B. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Break your ideas into one subject per sentence. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! For example: Active voice is clear, direct, and concise. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Email. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Social networking sites are online communities that connect people. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. A well-executed interview will likely not A. advance leaderships goals. There are also professional social networking sites with sections for jobs. One that is completely out of reach is de-motivating. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Allows access to one media representative from television, radio, print, and Internet to a restricted area. D. seek media release approval from the Communication Unit Leader., 24. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. B. I would urge you to be careful whenever you travel, Smith said. 17. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. The test questions are scrambled to protect the integrity of the exam. Possess and enhance certain qualities and skills that make an effective PIO. The Governor declared the emergency following a similar declaration by Liberty County. D. a required responsibility of the PIO as outlined by NIMS.. Its community preparedness. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Construct and deliver an appropriate crisis and emergency risk message. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. What are people in your community concerned about? Responds to the media while respecting restrictions on the release of sensitive information. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Technology has a great impact on your ability to manage the message. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. FEMA does not endorse any non-government Web sites, companies or applications. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us 1. C. will transfer to a planning position if no media covers an incident. Selects the right tools for the messages. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . Conduct research to determine which tool is best to meet your agencys needs. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Demonstrating an understanding of media needs and operations. .. Blogs are a good tool to use to communicate with your audience. What will you change in future campaigns? Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. C. is a failed theory and should not be used by modern public information officers. Determine who your audience is, what they need to know, and what they already know. Its not complicated; its very easy for them, which makes for better reporting. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Resident/Non-Resident, Trainer Program, etc. %%EOF Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Creates a positive impression of your organization. A public awareness campaign is a vehicle you can use to get your message out about being prepared. Uses correct grammar and contains no spelling or punctuation errors. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Manages resources including supplies, personnel, and equipment. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Treat all media fairlydo not play favorites with reporters. C. is presented as a bad example of public information management. Proactivity occurs during A. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. It is important to build relationships with your media contacts. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Video sharing sites to expand or market a story, and. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. A campaign on hurricane awareness wont get much play in December. Contact commercial vendors to identify contacts and the process for news releases. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. T;)D2Dt `NY"`~XH@P ` While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. NIMS Description of the PIOs Responsibilities. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. This process includes: Your goal statement expresses what you hope to achieve through your campaign. Communicating factual information with the public is the most important job function of a PIO. Admissions Fax: (301) 447-1658, Independent Study Program Determine information to be communicated to the public. Recognize various legal aspects associated with emergencies and public information. Participants will benefit from participating in entry-level incident command system training prior to taking this course. Serves as an advisor to the Incident Commander. Tools to enhance the flow of public information are housed. How knowledgeable is the audience on this topic? The most important point is is an example of a transition phrase or: A. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. for the incident. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Your organization may have other format preferences, such as single-spaced and one-page only. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Sound bite B. If you use an acronym, make sure your audience understands it. Emergency Management Institute Identify the purpose of what you are writing and start with the main message. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Develop and pre-test materials C. Develop an action planD. They can be timelesslike encouraging children to be active. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. (Passive). Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). . The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Are there cultural differences to take into consideration? Work to keep them out of danger as you would any member of the public. In the next lesson you will learn how to communicate effectively when an incident happens. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) Once again, we see a fire threatening our citizens and their homes. D. is only useful on television infomercials. @8'_= J J0 Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. (Unit 5). Select this link to access a printable . Chris Mrela wrote a dynamite report on this a couple of years ago. Show emotion as appropriate, but dont use big gestures. The most popular social networking sites have groups, which offer chat boards for members. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Walter Monsour: So, the message was managed extremely well. Watching the background. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. As with ICS, the JIS is as simple or complex as the needs of the situation. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Describe the role and function of the Public Information Officer (PIO). On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Campaigns that combine a mix of media are more likely to be effective in influencing people. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. . ), John enjoys boating, swimming, and to fish. (Incorrect), John enjoys boating, swimming, and fishing. Promote government programs and activities B. A directory of your organizations Internet presence. Successful blogs are compelling and current, and encourage interaction with readers. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Learn and respect your media contacts deadlines. Emergency Manager jobs 33,535 open jobs B. Time will also impact the shelf-life of your campaign. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. With passive voice, the subject is thereceiverof the action. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Blogs to cover events as they are happening. Who is likely to be affected by the hazard or threat? if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Serves in an ICS role 2. What is in it for them? Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Timely updates and corrections to information in evolving incidents. 0 Increased information needs can be handled. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. wA{)K+Xk80538L``V[mvWS|?9U7 The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Preparing quality written products including news releases. D. The ninety-five (95%) segment of the 95/5 concept, 5. Announce events of interest to your community or share information about an incident. Holding the session indoors, if possible. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10.
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