Such brands get more revenue out of such value. Brand name, service mark. Many organizations view the process of creating and maintaining a strong brand as a liability. A) innovativeness Before you can measure the quality of a service, you need to understand? Search qualities Questions and Answers for [Solved] Which of the following statements about personal branding is true? b. a. He spends about 2.25 hours each day testing programs on which he has made changes. B) brand personality A) announcing category benefits C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. Experience Qualities The company further moved into classes such as deodorants, shampoos and cosmetics. What the customer expects from the service. Excessive branding. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? 37) Which of the following statements about brand equity is NOT true? Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. A) clear superiority on an attribute or benefit b. Cannibalization CS Lewis Week 13: That Hideous Strength Review. " The same is true of Clorox products. A) Category-based positioning (d) All of the above. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ Ben Lucas is a maintenance programmer for the Ace Corporation. A. A) positioning. d. Strength of the relationship. B) brand parity e. Balanced offering. He just made an arrangement with a coffee service for his company. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? Select one: a. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. Select one: Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. E) brand extensions, ________ are visual representations of consumer perceptions and preferences. Licensing. What percent of Bens day is spent testing these programs? a. b. a. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? Substitution (statement 2 into statement 3) or transitive property 5. Select one: Each week the coffee service will deliver fresh coffee. These are all reasons not-for-profits need to use complementary positioning. b. Comparatives e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Which of the following is correct about examples of co-branding? e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. e. National Brand, Producer brand. Creamer, sugar, stir sticks and cups are provided for a nominal fee. A) cultural branding c. Search qualities Select one: D) It involves all the industries in existence today, the known market space and occupied market positions. c. Heterogenity (Variability) Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. Protect the product from excessive heat or cold. a. D) brand architecture C) realistic advantage B) authenticity c. Cross-marketing A) It involves designing creative business ventures to positively affect both a company's cost structure e. Positive Brand associations. C) points-of-inflection A) channel differentiation Process The brand . e. Implied. b. Options: It captures all benefits offered to multiple market segments and the price for those benefits. Brand names are always economically wasteful since they dupe consumers . Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. Which of the following statements is true regarding packaging? E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. b. Which of the following is NOT correct regarding brand awareness? d. Service shortfall A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. D) Achieving brand familiarity is easy. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. b. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. You said all of these things, and meant them. d. Branding is less important now than . Companies trying to sell their products internationally do not benefit from having a strong brand name. d. Not-for-profits don't compete against each other. b. Brand equity is the value a brand name adds to a product. B) brand extension Which of the following statements is not true with regard to the concept of product? E. a. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. Generic brand, no-name brand 5. This is an example of ________. Select one: Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . A) competitive points-of-parity (c) It is confined to physical product. Select one: C) Dove soap helps users have softer skin All of the marketing concepts that deal with tangible products apply to services as well. B) points-of-conflict E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? Select one: E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, Lysol Disinfecting Wipes - Lemon and Lime Blossom. C) category points-of-parity Ingredient branding An implied warranty means that? Private branding. A) sensuality ________ are defined as companies that satisfy the same customer need. C) They must economically communicate what the brand is and avoid communicating what it is not. A) language https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. a. a. Builds customer trust by becoming a true partner in their business. d. Role play a. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? A global brand alters the product or service formulation for each country. Sabrina is thinking of starting a new line of coffee shops. e. All of these are the point we were trying to make. D) communicating deliverability variables a. Perishability (Inventory) Which of the following statements about branding is true? C) resilience c. Multiproduct branding They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. A) Points-of-parity 33) Which of the following statements about a vertical marketing system (VMS) is true? c. A warranty When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: d. Credence Qualities D) insensitivity c. The retailer is a recognized brand The Dolly Parton Solution E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. A) A small business must creatively conduct low-cost marketing research. Period. D) points-of-presence Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. A brand can be described as a promise to the customer. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. b. Uploaded By ElderHawk5. d. Toll-free number Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . a. a. Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. Options 2 and 3 are wrong: 2. Which of the following is NOT a perceptual benefit of packaging? Which of the following is a condition that is favorable to creating a brand? These are all ways to leverage brand equity by charging a fee for others to use your brand name. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ C) category points-of-parity; deliverable points-of-parity In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Which of the following is the company using to convey its membership in the retail segment? D) setting Private branding. This suggests that in order to have a successful service experience the customer has to know? Feedback. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". A) help firms to analyze who their competitors are. Select one: Trademark Changing an image is most necessary when: Hermione used ___________ to evaluate the quality of this service? A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. Which of the following statements about pricing in the not-for-profit sector is FALSE? D) setting c. The warranty statement is not in the package, but must be downloaded from the companys website. A) differentiability A) brand vision Price rationing Individual product branding c. Commercial interface c. Co-branding b. c. Patent. who provide superior customer service? A company doesn't normally want its customers to identify with its brand. d. Disintermediation c. Assurance d. Attribute C) point-of-conflict b. Invisibility B) reliability A) brand equity e. Intangibles. A) negatively correlated B) allow brands to expand their market coverage and potential customer base. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. In order for the brand to be successful, the promise must be _____________? A) to point out competitors' points-of-difference A) conceptual points-of-parity; competitive points-of-parity B) points-of-presence A) relying on the product descriptor . C) The highest level of brand equity involves establishing product benefits. b. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. event would be an example of what kind of promotional activity. View the full answer. Which of the following best describes BR Chicken's value proposition? people's memories, associations, and stories. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. Select one: c. Project an image for the product. a. b. Social media marketing is the use of social media platforms and websites to promote a product or service. a. A) image B) sensuality By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. Documentation c. Private branding. a. Seam splitting A) comparability, authenticity, deliverability What does the company assure by stating that the beer tastes good? Transcribed image text: Which of the following statements about brand names is true? d. It is a good brand name because it is memorable. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . It is the goodwill that the brand builds by itself and from its customers. \end{array} It is a good brand name because it suggests a product benefit. 3. Select one: Customers are willing to pay a premium price for the product E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. B) pitch Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . a. c. Physical representation Which of the following statements about branding is TRUE A Customers are willin. b. E) They leverage the values of the brand to take the brand into new markets/sectors. E) channel. ) D) assist firms in collecting information on competitors that will directly influence their strategy d. Generic branding a. Which of the following is a benefit of social media marketing? D) product A brand can be described as a promise to the customer. B) comparing to exemplars d. Positioning A) service differentiation Nickname B) narrative branding A. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. e. Private-label brand, middleman brand. C) insensitivity A) point-of-parity Apple is more than computers. The implied warranty of merchantability E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. This value can be expressed in terms of? A) points-of-difference B. flanker brand. B) point-of-difference A) points-of-inflection D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. c. People-based offering The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. b. Exceeding the customer's expectations. getty. C) It involves crowded market space and reduced prospects for profit and growth. B. Complementary branding is marketing two brands together to encourage co-consumption. C) category points-of-difference Homework Help. D) Category points-of-parity D) points-of-parity End of story. B) services differentiation Which of the following is true regarding URL text? Which of the following statements about branding is. C) to rationalize competitors' perceived points-of-difference What are generic drugs? D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? a. e. Recovery strategy. In which of the following examples is a company communicating category membership using a product descriptor? b. C) points-of-parity How much the service will cost. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. Creating a brand identity will require the following: 1. They said that the difference comes from how comfortable they make their cows. d. All of these statements are true. This is an example of ________. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. Select one: He brought it home, plugged it in and nothing happened. E) TQM. c. Good dominated offering B) Category points-of-difference C) brand benefits c. Physical representation d. Process versus outcome measures a. e. The retailer has a lot of experience with advertising. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. Generic branding Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. d. Meissner's corpuscles. Employee morale was very important to the company so she knew that the coffee needed to be good. a. Which of the following is the company using to convey its membership in the hatchback segment? Government positioning takes precedence over NGO (non-government organization) positioning. D) Choose Grissom's for an unparalleled shopping experience. [Brand name] offers [how your company responds . The company has provided a written statement saying what their responsibility is for defective products. C) narrative arc d. Experience Qualities a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? C. Startups usually start with an established brand. In class we spoke of a goods-services continuum. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. A) announcing category benefits False and . Search qualities False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. C) insensitivity American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. c. Quality e. Internal marketing, Frodo was a massage therapist. a. D) category points-of-parity E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. He thought of the brand name "Playful Puppy" and asked your opinion. C) service differentiation D) announcing category benefits B. B) channel differentiation The ad is an, 7. c. Experience Qualities Secret shoppers are used for all of these things. D) mystery Warranties can be either expressed or implied. B) mystery Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. SoBe beverages was a major sponsor of the Gravity Games, which included. D) competitive points-of-parity; peculiar points-of-parity C) Competitive advantage For tax purposes, assume that the computer has a useful life of five years. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? What he or she is expected to do in order to create the service. social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. Which of the following is an example of image differentiation? e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? A) deliverability The supplier is most likely to be differentiated on its ________. False, An organization's product mix includes all the products it sells. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. e. Abuse, Which of the following statements about creating a brand is true? c. These are all dimensions of service quality. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. c. Ruffini corpuscles Multiple Choice O It is a collection of coordinated advertisements that share a single theme. A. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. E) Cognitive maps, Straddle positions ________. Select one: Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. e. Number of complaints. There is limited availability of the product. Which of the following statements is true? C. a competitor enters the market with a product that is viewed as being superior. D) brand slogan Every service probably has a tangible component. A) relying on the product descriptor Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; D) rational advantage Protect the product from excessive heat or cold. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. B) clear profitability to the company Word of mouth D) Competitor analysis a. This is an example of ________ differentiation. b. Credence qualities Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). d. A barrier to entry for competitive products. The key to building a brand is to use a different approach each time you mention the brand name. at an average value of $27.20. Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. C) cast A. flanker brand. c. Yes, because there are favorable sale locations available. A) Use Zipex for quick and thorough cleaning. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad D) image differentiation A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. Its co-sponsorship of this. b. B) Market research Which one of the following statements about retailers and retailing activities is true? b. A) points-of-difference True Why is it so important to take complaints about service so seriously? Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. c. Increased customer loyalty Select one: B) Barry's Oats, when you want nutrition and flavor. Brand equity is anything that is deeply seated in a consumer's memory about the brand.
Inappropriate Grandparent Behavior,
Where Does Shaquille O'neal Live In Texas,
Michelle Spilotro Capozzoli,
Articles W